...there's no denying that of all the associated personalities whom have embraceably prospered, in devoted advocation and uphelding of the enduring legacy of the 'Star Trek' franchise, actor William Shatner has led the pack, in that respect. Often in the past, he had been accused...even outright lambasted...even by those whom he had worked with...for 'shamelessly and egotistically' stepping up to the forefront, and seemingly self-servingly heralding his (...and ONLY his) efforts towards the classic sci-fi TV series; since those critically acidic and biting times, we have since better come to understand the much-more-seasoned, though no less bigger-than-life character, that IS William Shatner, and have come to realize that it is that it's that driven, 'egotistical', 'method-to-his-madness' pride of the work he has accomplished, acknowledgebly in TANDEM with those whom he has worked with, which has elevated the concept of 'Star Trek' to a pop culture level, almost quite literally far and above any of those fictionally conceived, unknown and unexplored worlds & destinations in the show (...as well as it's varied television and motion picture incarnations), countless light years away. It is that embraceable and unswerving ego, coupled with an incomparably jovial wit, which we have come to love, admire and appreciate over the years, and which has kept an incredibly laborious and untiring Bill in the forefront, in whatever he as done, be it his work in television, motion pictures and commercial endeavors (...one of this viewer's favorites is the clever 'hip-hop' musical styled deep fried turkey fire safety message, which he did for State Farm Insurance, reportedly based upon personal experience)...