Keefer is your average 9-5 working man. He gets to work, jerks off to a lot of porn websites, takes bets on who can eat how much at lunch, jerks off to some more porn, collects his pay check and goes home to his girlfriend. When the boss man founds out just how much porn Keefer has been surfing, his ass is fired. When he gets home to break the bad news to his girlfriend, he finds her bonking a transvestite. Her excuse? Well, she wasn't quite ready for a threesome with another girl (you know, for Keefer's benefit) so she thought screwing a guy dressed as a girl would be a good start. Yeah. She's blonde.
So now Keefer has no job, no girl, and no place to live. While visiting with his local weed dealer, Coopy (played with an appropriate amount of hilarious twitching and tweaking by Armando Merlo), he's issued a ticket by the local Dukes o' Hazard doucheknockers, Officers Slivjak and Biggsley. As he relates his sob story to his buddy, Meegosh (I shit you not), a dimly lit light bulb moment occurs: Keefer should organize and run an underground eating competition.